When Helena saw she had been named '2010 International Best-Dressed Woman' in a Vanity Fair poll she said, "It was a triumph! It made me laugh because I thought it was a joke when I found out. But when I saw the article, I thought, 'Oh, the photos they've chosen are as bad as the ones they print when I'm worst dressed'.
“I think it's a more f--- it attitude. I don't feel any pressure to dress well. When I was younger, I cared more what people say.”